When you turn on the holographic projector at home and interact with a lifelike virtual shopping guide in the living room; When you are in the virtual shopping mall of the meta-universe, try on the digital limited fashion clothes with your friends; When you ask your artificial intelligence assistant about the ingredients for tonight's dinner, it immediately screens out the recipes and corresponding suppliers that are most suitable for you. Have you ever wondered whether behind these "sales" behaviors, it is a cold program or a brand-new "species" that is quietly evolving?

What we're talking about today is not the salespeople who wear suits and carry briefcases in the traditional sense, but the "digital salespeople" who work quietly in the invisible digital world. They are the new generation of sales forces brought by artificial intelligence and data science.

Say goodbye to "sales bombing"

Remember those annoying sales calls and spam in the past? The traditional sales model is like a "carpet bombing", trying to get even a little transformation with the largest coverage. However, today, this model is out of date.

Now, a powerful algorithm model is like an "accurate prophet", which can predict the goods or services you may need in the next second by analyzing your browsing habits, purchase history and even likes on social media. When you browse the posts about camping on social media, your mobile phone application will immediately recommend the latest outdoor equipment for you; When you discuss a newly released movie with your friends, your smart speaker will actively provide you with a link to buy movie tickets. This is no longer a simple coincidence, but the algorithm is "tailoring" the consumption scene for you. This kind of data-driven sales has improved the efficiency of sales by hundreds of times and greatly improved the consumer experience.

"Digital avatar": the ubiquitous virtual salesman

Have you ever thought that a virtual shopping guide can serve 1000 different customers on 100 different platforms at the same time? This is the power of "digital avatar".

With the help of holographic technology, VR/AR technology and increasingly realistic artificial intelligence modeling, salespeople are no longer confined to a fixed position in the physical world. A digital sales consultant can appear anywhere: in your mobile phone, in your smart glasses, or even in the central control panel of your car. They can work 24 hours a day, answer customers' questions, show three-dimensional models of goods, and even simulate the use of goods. They can not only provide standardized services, but also constantly optimize their own words through machine learning, becoming more and more like an experienced and understanding sales master. This not only reduces the operating costs of enterprises, but also brings unprecedented convenience and immersive experience to consumers.

"Emotional Resonance": From Cold Data to Humanized Connection

You may ask, can these cold numbers and codes really replace the emotional connection of human salespeople? The answer is: they are working hard.

The latest research shows that artificial intelligence is learning to understand and simulate human emotions. When you are interacting with a chat bot, it may judge your mood through your tone and words, and give a more empathetic reply. The future "digital salesman" will not only be a tool to provide information, but also a partner who can "empathize" with you. It will remember your preferences, recommend some products that can make you feel happy when you are depressed, and even send you personalized blessings on important festivals.

Technology is making sales smarter, more efficient and more humane. It is not only selling things, but also creating a new way of connection. The next time you interact with a virtual shopping guide, think about it. Is it a "robot" or a "digital soul" dancing with you?

（Writer：Tommy）