Gone are the times when China's online landscape relied on easily attainable goals like increasing user numbers. Currently, it’s venturing into unfamiliar "deep waters"—a period characterized by advanced techniques, accuracy, and innovation focused on value that connects profoundly with high-spending consumers.

This transition calls for more than minor adjustments; it necessitates a complete change in focus from quantity to quality. Utilizing advanced technologies such as AI-driven personalized services and trust mechanisms enabled by blockchain, internet companies in China are addressing intricate user challenges, whether in luxury e-commerce, intelligent finance, or exclusive content. As the rivalry escalates, success will favor those who can harmonize adherence to regulations with groundbreaking innovations, transforming specialized needs into lasting sources of income that appeal to selective consumers.

From Traffic Grab to Value Mining

The phase of merely pursuing high user totals has diminished. Prominent platforms have shifted their attention towards "value mining"—addressing the layered desires of wealthy clients. For example, lifestyle applications do not simply suggest eateries; they arrange private dining experiences with Michelin-starred chefs, provide wine pairings from sommelier AI, and offer access to exclusive venues, transforming basic services into luxurious lifestyle options.

Silent Revolution in Industrial Backend

Beyond apps aimed at consumers, the significant deep-water competition exists within the industrial internet domain. Major technology companies are heavily investing in smart manufacturing solutions for luxury brands—applying IoT sensors to track the quality of leather instantaneously, using AI to enhance bespoke tailoring processes, and utilizing blockchain technology to verify the source of premium materials, ensuring the transparency expected by affluent buyers.

Cultural IP as New Growth Engine

Affluent consumer segments are seeking cultural connections. Online platforms are capitalizing on traditional culture to develop distinctive intellectual property: a luxury online retail site partnered with artisans from a royal palace to introduce exclusive jade accessories, featuring augmented reality capabilities that allow customers to "try on" items virtually prior to purchase. This combination of heritage and technology has resonated well with wealthy shoppers who desire unique offerings enriched with cultural significance.

Invisible AI: Personalization 2.0

Modern AI focuses less on overt chatbots and more on discreet, predictive customization. Wealth management applications evaluate users’ spending patterns, investment choices, and significant life moments (such as educational plans for their children) to provide customized investment strategy suggestions. Luxury travel services employ AI to forecast client needs—reserving their preferred room type before arrival or arranging for a tour guide fluent in their native language in a far-off locale.

Going Global with Niche Expertise

Chinese online businesses are moving beyond merely selling products; they are sharing specialized knowledge with international luxury markets. A beauty technology company introduced an innovative skincare tool in Europe, fusing principles of Traditional Chinese Medicine with AI skin diagnostics, appealing to Western customers who are interested in a holistic and scientifically supported luxury experience.

Navigating these deep waters necessitates more than just technical skills—it requires a deep understanding of the changing preferences of discerning consumers. For the high-spending demographic, this new stage signifies not only enhanced services but also personalized, culturally immersive, and transparently luxurious experiences—transforming China's internet deep waters into a rich source of value.

（Writer：Weink）